News

THB makes its presence felt on the Loerie Awards judging panel

THB makes its presence felt on the Loerie Awards judging panel

When she joined The Hardy Boys in February 2022 as a Creative Director, Zodwa Gunuza was looking forward to challenging herself and it wasn’t long before she got her chance! In August, Zodwa was invited to represent THB as part the 2022 Loeries Digital Judging Panel....

THB welcomes a new leader to inspire growth

THB welcomes a new leader to inspire growth

She comes with a seriously impressive resume and a reputation for getting results. Just some of the reasons why The Hardy Boys were delighted when Taweni Gondwe Xaba accepted their offer to join the team as Chief Growth Officer in May 2022. Taweni is an accomplished...

Beyond the pack: How Rama is reimagining goodness

Beyond the pack: How Rama is reimagining goodness

From its distinctive gold colour to its proud red and blue banner, Rama is not only an iconic brand, but an iconic pack too. But, like any brand, Rama needed to evolve to remain relevant (and appealing) to consumers whose tastes and values were changing. Starting with...

Mr Price Home finds a new home with us

Mr Price Home finds a new home with us

The Hardy Boys (THB), a Wunderman Thompson company, has partnered with Mr Price Home. THB was one of three Durban agencies invited to pitch, and was thrilled to welcome this iconic brand home. These two Durban-based brands are ready to bring the magic home with...

THB Bags Gold Prism Award for Lifebuoy’s TikTok-Led Campaign

THB Bags Gold Prism Award for Lifebuoy’s TikTok-Led Campaign

The Hardy Boys (THB), a Wunderman Thompson Company, celebrated a recent victory at the 2023 Prism Awards. THB won gold in the Influencer Management category for work on the Lifebuoy Social Commerce Campaign. Winning gold at Africa’s most sought after public relations...

GBV Survivor Stories Will Live On, Thanks to JOKO

South Africa: where 1 in 5 women is a victim of violence. Where 80% of attacks that women face are at the hands of their partners. It is ranked the most dangerous nation to be a woman in. The statistics are indeed shocking, but we seldom hear the stories behind them....

Bringing a homesick Miss Universe a taste of Mzansi

Bringing a homesick Miss Universe a taste of Mzansi

When Miss Universe, Zozi Tunzi, declared that she missed home, and especially Aromat, the Hardy Boys knew they had to make the unbelievable happen. Homesick for Aromat Those covid times…eish, they were rough né? Especially those poor Mzansi peeps stuck on the other...

The Hardy Boys pay it forward as they celebrate 25 years

The Hardy Boys pay it forward as they celebrate 25 years

“WOW said Frank to Joe, his problem-solving sidekick... 25 years !!” Durban-based creative agency has hit the big 25 and to commemorate this milestone is launching a pay-it-forward campaign by undertaking '25 Acts of Kindness'. Dale Tomlinson, founder and CEO of The...

Follow Your Nose ad makes Top 10 Best Liked Ads for Q2 2019

Follow Your Nose ad makes Top 10 Best Liked Ads for Q2 2019

The Hardy Boys' latest Rajah TVC is ranked 7th in South Africa for Q2 by Kantar. Kantar has announced the Top 10 Best Liked Ads for Q2 2019 as rated by South African consumers. The Hardy Boys’ (a member of the Wunderman Thompson Group) “Follow Your Nose” TVC created...

The Hardy Boys bag 7 awards in 1 week

The Hardy Boys bag 7 awards in 1 week

The Hardy Boys are elated to have won seven reputable awards in a week. The agency received accolades from the prestigious African Excellence and Assegai Awards respectively for creating thought-provoking work that stood out from the rest. On Tuesday, 6 November 2018,...

WPP team Unilever/Africa look on the sunny side

WPP team Unilever/Africa look on the sunny side

Integrated WPP team wins Sunlight business across Africa WPP has been awarded the stewardship and activation of the Sunlight brand across Africa following a competitive pitch process. Sunlight is the second-largest FMCG brand in Africa, after Coca-Cola. WPP Team...