The Hardy Boys (THB), a Wunderman Thompson company, has partnered with Mr Price Home. THB was one of three Durban agencies invited to pitch, and was thrilled to welcome this iconic brand home. These two Durban-based brands are ready to bring the magic home with strategically sound and creative breakthrough campaign work!
THB’s chief creative officer Geoff Paton says, “It’s been an absolute pleasure working on the pitch for such a well-loved South African brand. There is a real opportunity to do great work and help this amazing local business grow.” “I believe our work demonstrated an understanding of the place that the Mr Price Home occupies in the hearts and minds of South Africans and the importance of customer experience. Exciting times ahead!” adds Paton.
Kerry Strauss, marketing director of Mr Price Home, says, “After a rigorous process, it was clear that THB’s consumer insight-driven approach to delivering strategic creative was what we were looking for to partner the brand into the future.” “Our optimism requires next-level thinking and a commitment to the customer experience that is both informed and inspired. THB’s approach was delightfully refreshing and we’re looking forward to a powerful partnership,” adds Strauss. “In a year filled with such uncertainty, we’re thrilled to join forces with an agency of passionate thinkers who, much like us, believes there really is no place like home.” concludes Strauss.