The human stories behind the statistics South Africa is the world’s most dangerous country to be a woman. People are numbed by the terrifying statistics, and we needed them to hear the human stories. By getting South Africans to donate their voices, a whole nation...
Taking fine dining to new heights Robertsons Herbs and Spices sources and blends the best. And to demonstrate how great spices can transform a plane meal, Robertsons saw an opportunity to surprise people with a fine dining menu on a low-cost airline known for bringing...
Making the most of bath time Geisha has been the family soap of choice for over 50 years. New research on how to support African mums created an opportunity for Geisha to make bath times even more meaningful and entertaining. Stories for Life is a series of...
The restaurant that reinvented itself every day To remind people that “the spice people” still sourced and blended the best from around the world, this pop-up up for Robertsons immersed people in a multi-sensory experience that served as a brand campaign, content...
Making an innovation a force for good The new ‘smart foam’ innovation in Sunlight handwash helped cut rinsing water by half – a big deal in rural areas where people still travel long distances to fetch water. And because South Africa was experiencing its worst drought...