Experience: +4 years, tertiary qualification in copywriting, midweight, market-related
Role purpose: As a copywriter you are responsible for generating outstanding conceptual and creative communication. Your curiosity will lead you to interrogate briefs, understand audiences and create unignorable work. Your focus will be on the words, slogans and radio, film scripts and social campaigns that accompany visuals from an art director.
Reports to: Creative Director
Management level: Mid
Direct Reports: None
Responsibilities
Conceptualise, write, produce and craft original and usable concepts and copy in response to creative briefs.
Create unignorable work and elevate the agency’s creative output.
Present work internally and externally with professionalism and energy.
Collaborate with planning, account management, production and any other departments effectively, managing expectations.
Work with the broader agency team to truly understand brands, consumers and the scope of projects.
Own projects from inception to completion, meet agreed deadlines with well-presented and thought through work.
Record your time accurately and in line with agency processes.
Growth, leadership and self development
Demonstrate your curiosity with ongoing job and industry learning.
Help make The Hardy Boys a great place to work by looking for ways to improve collaboration, meet goals and support the creative vision.
Set clear goals for yourself and a plan to achieve them.
Share learning to members of your team and the broader agency.
Minimum requirements
Qualifications: Degree or diploma in copywriting (or a degree in that shows competent writing skills).
Experience: +4 years in copywriting, a top-class portfolio
Process: A sound knowledge of the relevant structures and processes in an agency
Skills: Proficiency in creative suite applications, confident communication skills, ability to manage multiple campaigns
Computer literacy
MS Word
MS PowerPoint / Keynote
MS Outlook
Chase / Workbook
Working knowledge of AI (like Chat GPT)
Any other programmes / presentation tools required for the job