Live your way Modern South African men were still being held to stereotypical definitions of success by society and even the media. Although men aspired to the notions of progress and “making it”, they wanted to do it on their own terms. This insight informed the...
Be experimental We were asked to host the city’s first Behance Portfolio Review, an event that enables the online creative community to meet offline. To promote an event about inspiring creativity, we set ourselves a creative challenge – to use the Behance logo to...
The world of Frank and Joe on the work archive and article pages Frank and Joe are the lead characters in The Hardy Boys books. With the help of their friends, they solve more than a few mysteries. As an agency with the same name and philosophy as the books, when our...
Live Beautifully Environ Skincare is an international skincare brand that needed to find a new and compelling way to communicate to a younger global audience. Because Vitamin A helps many skin concerns, the campaign, which saw the brand grow in double digits,...
Clean never discovered anything This new take on OMO’s ‘dirt is good’ idea, positioning ‘clean’ as the enemy, resonated with South African moms by showing them that dirt empowers learning experiences. It also helped shape the brand’s purpose platform expression in...
Making an innovation a force for good The new ‘smart foam’ innovation in Sunlight handwash helped cut rinsing water by half – a big deal in rural areas where people still travel long distances to fetch water. And because South Africa was experiencing its worst drought...