Follow Your Nose

Aah … that must be Rajah

Rajah is an iconic brand, known by many as the most flavourful curry powder. This is signified by the brand’s equally iconic nose tap – a nod to the unmistakable aroma. But Rajah needed to refresh its image and embrace modern eating habits, while showing people that it was still made from a premium blend of spices. So, we looked to a growing street food culture and the idea that the distinctive smell was enough to help you find the best curry.